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Soft Serve is Booming - Are you making the most of it?

The UK soft serve market is booming, now worth £1.6bn*, with 70% of consumers enjoying ice cream out‑of‑home at least once a month** and sales continuing to grow year‑on‑year.

Our Comelle Soft Serve Forecast 2026 reveals the flavours, formats and experiences set to reshape soft serve and shakes across the UK.

Serve Success - Stock the UK's Best Soft Serve
Autumn / Winter Soft Serve Forecast

Autumn & Winter Inspirations

Explore how seasonal indulgence is transforming soft serve into a year-round opportunity, with autumn/winter flavour inspiration, café and cocktail-inspired creations, festive serves, sharing formats and premium menu ideas designed to increase sales during the colder months.
 
 
Spring / Summer Soft Serve Forecast

Spring & Summer Inspirations

Discover the trends redefining soft serve for spring and summer, from global flavour influences and nostalgic favourites to oversized toppings, multi-sensory experiences and social-first dessert formats that help operators stand out and drive spend.
 
 

When compared side by side, there's no competition

At Comelle, we have been masters of flavour for over 75 years, crafting quality, award‑winning ice cream and shake mixes. Our products deliver the perfect balance of flavour and sweetness, with excellent melt resistance for consistently high performance across all commercial soft‑serve machines.

Serve the Best, Boost the Sale

Thick Shake - New and improved signature creamy taste
Claim your free
window-sticker
cone-holder
flag
freestanding-sign

Window Stickers

2x Window stickers for 1 case of Comelle

Cone Holders

1x Cone Holder for 3 cases of Comelle

Flags

1x City Flag for 4 cases of Comelle

Pavement Signs

1x Pavement Sign for 10 cases of Comelle

 
 
Soft Serve Profitability
Example Only
50%
100ml
£22.44
 
 
£10£30
 
£2.95
 
 
£0£20
 
Yield
18.00L18.00L
No. of Portion
180180
Based on machine overrun % provided
Cost per Portion
£0.12£0.12
(excl sundries, labour and taxes)
 
Profit per Portion
£2.83£2.83
Gross profit = Revenue - COGS
Profit per Case
£508.56£508.56
Profit Margin
95.77%95.77%
Serve success - view the full range