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The UK soft serve market is booming, now worth £1.6bn*, with 70% of consumers enjoying ice cream out‑of‑home at least once a month** and sales continuing to grow year‑on‑year.

With innovative flavours and toppings driving price increases of up to 150% in parlours and casual dining and up to 280% in restaurants Our Comelle Soft Serve Forecast 2026 reveals the flavours, formats and experiences set to reshape soft serve, shakes and frozen desserts across the UK.

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Soft Serve Forecast - Spring & Summer Takeaways

The report highlights the rise of ‘micromoments’ and a shift to evening consumption, as adults seek informal, affordable ways to socialise in cafés, pubs and casual venues.
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What’s inside the Soft Serve Forecast 2026:

Hyper‑seasonal fruits, sour citrus and global flavours meet nostalgic 90s favourites. Discover mini portions, soft serve floats and tasting platters, alongside oversized toppings, signature sauces and playful presentation. Explore soft serve beyond the cone, in shakes, floats, bubble tea and cocktails plus how functional and sustainable ingredients are shaping a new era of indulgence.

When compared side by side, there's no competition

At Comelle, we have been masters of flavour for over 75 years, crafting quality, award‑winning ice cream and shake mixes. Our products deliver the perfect balance of flavour and sweetness, with excellent melt resistance for consistently high performance across all commercial soft‑serve machines.

Serve the Best, Boost the Sale

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